Thursday, November 02, 2006
Fishing For Prospects, What is your Lure ?
This is an exercise to help you define what prospects you
are attracting. Fly fishing — it doesn’t work, does it? When
I first watched someone fly-fishing, I saw them release the
line that went out far in the water. No sooner had the fly hit
the water it was being jerked back and reeled in. Even today,
I still don’t understand how this method catches any fish.
Yet it does, so I am told. See, I have never been fly-fishing.
It looks like so much more work too. I’m used to the worm,
bobber, sitting on a short foldable chair, having some great
conversation ever once in a while, sipping on a beer (okay
root beer so we don’t X factor this article, relaxing and waiting
for the nibble.
If you talk to a fly-fisherman, he will say to you that his method
is the best. And the same is uttered from a by-the-seat-of-the-pants
fisherman as well (cute description huh, I thought so too).
What makes the difference than? Is it technique? Is it the
water type — salt or fresh? Is it the type of fish you are going
after? Is it the equipment or supplies? Is it the bait offered?
Okay, back to the first question — what is the difference?
The right answer is “all of the above.” You can also throw
in the temperature, weather and time of day you are fishing
as well. The right answer still is, “all of the above.”And it all
depends on the right combination of all these items performed
in a step-by-order method too.
You don’t want to toss out the fly without the line. Well, I guess
you can but the chances of seeing that fly again is next to nil for sure.
Marketing is not any different from fishing. If you are tossing out the
wrong hook to the right fish, they are not going to bite. If you have
the right fish and hook, and the wrong technique — fly-fishing instead
of butt, wait and pray fishing. This too will not get many results.This is
why so much emphasis is placed on your needing to know your target
market. Because if you don’t you are forever going to be trying what
different lures, hooks and techniques that wear you down as well as
your resources trying to figure out what is the right combination.
You can’t catch flounder in a fresh water or blue gill in saltwater. Many
times, and without knowing it because you are just glad for the business,
the fish pick you. So, what are you attracting? Let’s take 15 minutes today and
begin an exercise that answers that question. Okay, where were we. Getting
late in the day. Oh, yes, what are you attracting? Since I write mostly for service
professionals, let me present the “how-tos” for you. If you own a retail store or
have a much larger client base, you can do the same by calculating just the top
“A” list by revenue generated. I recommend starting this process by hand to get
the “feel”of it and then you can move it over to Excel or a similar software as it
grows. Yes, you have my permission to allow this fish to get bigger in this “fish
tale.”On a new sheet of paper, turned sideways or landscaped, in the far left hand
side create the first column. Now write down the first name of you client (or
last name or both).If you don’t remember their name and you had given them a
nickname, use that. It doesn’t matter as long as you know who they are.
In the second column, title it “M/F.” You guessed it, “male or female.” I knew I
didn’t have a “dah” market reading this. Now, go down the column and write in
the answers next to each name. Next column, title “M/S/D/U” = married, single,
divorced, unknown. Go down the column and complete again.
Remember, before you move onto a new column you want to complete the
previous column as much as possible — there is a subconscious reason for this
I don’t want to go off topic to explain, so I’m asking you just trust me on this.
Please. Here is a list of other demographic type of information you want to
continue in this same kind of format: Age, time zone, number of children,
how long a client, marketing resource (how did they find you or you them),
fee, and service type.As you continue to go through and complete each
column you will start to see some patterns on the type of client you are
attraction as well as how they became your client (the source).
Continue with this project by adding more distinctions over the next week.
As you complete each column, another important fact will emerge for you
that you will want to review. If you are missing some information, you might
want to pick up the phone and call that past client and ask – a great reason to
get back in touch with them and renew your name in their mind. When you
start seeing the patterns emerge, like you work mainly with 90% males, or
everyone lives in a certain area, or all are divorced, etc. Some of
these patterns are going to be obvious and some aren’t. This is why this
exercise is good to complete at least once a year. You should try it and
then analyze you results.
are attracting. Fly fishing — it doesn’t work, does it? When
I first watched someone fly-fishing, I saw them release the
line that went out far in the water. No sooner had the fly hit
the water it was being jerked back and reeled in. Even today,
I still don’t understand how this method catches any fish.
Yet it does, so I am told. See, I have never been fly-fishing.
It looks like so much more work too. I’m used to the worm,
bobber, sitting on a short foldable chair, having some great
conversation ever once in a while, sipping on a beer (okay
root beer so we don’t X factor this article, relaxing and waiting
for the nibble.
If you talk to a fly-fisherman, he will say to you that his method
is the best. And the same is uttered from a by-the-seat-of-the-pants
fisherman as well (cute description huh, I thought so too).
What makes the difference than? Is it technique? Is it the
water type — salt or fresh? Is it the type of fish you are going
after? Is it the equipment or supplies? Is it the bait offered?
Okay, back to the first question — what is the difference?
The right answer is “all of the above.” You can also throw
in the temperature, weather and time of day you are fishing
as well. The right answer still is, “all of the above.”And it all
depends on the right combination of all these items performed
in a step-by-order method too.
You don’t want to toss out the fly without the line. Well, I guess
you can but the chances of seeing that fly again is next to nil for sure.
Marketing is not any different from fishing. If you are tossing out the
wrong hook to the right fish, they are not going to bite. If you have
the right fish and hook, and the wrong technique — fly-fishing instead
of butt, wait and pray fishing. This too will not get many results.This is
why so much emphasis is placed on your needing to know your target
market. Because if you don’t you are forever going to be trying what
different lures, hooks and techniques that wear you down as well as
your resources trying to figure out what is the right combination.
You can’t catch flounder in a fresh water or blue gill in saltwater. Many
times, and without knowing it because you are just glad for the business,
the fish pick you. So, what are you attracting? Let’s take 15 minutes today and
begin an exercise that answers that question. Okay, where were we. Getting
late in the day. Oh, yes, what are you attracting? Since I write mostly for service
professionals, let me present the “how-tos” for you. If you own a retail store or
have a much larger client base, you can do the same by calculating just the top
“A” list by revenue generated. I recommend starting this process by hand to get
the “feel”of it and then you can move it over to Excel or a similar software as it
grows. Yes, you have my permission to allow this fish to get bigger in this “fish
tale.”On a new sheet of paper, turned sideways or landscaped, in the far left hand
side create the first column. Now write down the first name of you client (or
last name or both).If you don’t remember their name and you had given them a
nickname, use that. It doesn’t matter as long as you know who they are.
In the second column, title it “M/F.” You guessed it, “male or female.” I knew I
didn’t have a “dah” market reading this. Now, go down the column and write in
the answers next to each name. Next column, title “M/S/D/U” = married, single,
divorced, unknown. Go down the column and complete again.
Remember, before you move onto a new column you want to complete the
previous column as much as possible — there is a subconscious reason for this
I don’t want to go off topic to explain, so I’m asking you just trust me on this.
Please. Here is a list of other demographic type of information you want to
continue in this same kind of format: Age, time zone, number of children,
how long a client, marketing resource (how did they find you or you them),
fee, and service type.As you continue to go through and complete each
column you will start to see some patterns on the type of client you are
attraction as well as how they became your client (the source).
Continue with this project by adding more distinctions over the next week.
As you complete each column, another important fact will emerge for you
that you will want to review. If you are missing some information, you might
want to pick up the phone and call that past client and ask – a great reason to
get back in touch with them and renew your name in their mind. When you
start seeing the patterns emerge, like you work mainly with 90% males, or
everyone lives in a certain area, or all are divorced, etc. Some of
these patterns are going to be obvious and some aren’t. This is why this
exercise is good to complete at least once a year. You should try it and
then analyze you results.
Wednesday, November 01, 2006
What do they really mean about this ?
We're you listening ? I just heard on the radio approximately
a half an hour ago these words for a radio advertisement... -
"We want togive our children the best education possible."
And 20 minutes before that I heard the announcement of how
thousands of more white collar jobs are going over sea sthese days.
What can we make of this ?
Wow ! We educate our children to go to school to serve the Corporate
World once they graduate when there is no guarantee of stability for
them to retain their jobsfor the long haul. Guys whatever we do let's
remember to implant in our children's young conscience minds
that entrepreneurship is a indeed a viable option.
When my liitle nephew Douglas Jr. comes over to my house to spend
the night with my son Twanzell Jr. I always mention to him something
about entrepreneurship and being your own boss.. And guys when
I speak to him you should see how attentive he is. It's amazing to see
his eyes buck as I speak into that young developing mind of his. He is
very smart and bright and I know fora fact that he is geting it as I continue
to drop those little seeds of entrepreneurshipinto his head.
Let them know different options early so they can know how to apply
them later. This way you are equipping them.
Let's share and learn together on this road of Financial Freedom thru
the fantastic vehicle of Network Marketing.
Have an awesome day.
We're you listening ? I just heard on the radio approximately
a half an hour ago these words for a radio advertisement... -
"We want togive our children the best education possible."
And 20 minutes before that I heard the announcement of how
thousands of more white collar jobs are going over sea sthese days.
What can we make of this ?
Wow ! We educate our children to go to school to serve the Corporate
World once they graduate when there is no guarantee of stability for
them to retain their jobsfor the long haul. Guys whatever we do let's
remember to implant in our children's young conscience minds
that entrepreneurship is a indeed a viable option.
When my liitle nephew Douglas Jr. comes over to my house to spend
the night with my son Twanzell Jr. I always mention to him something
about entrepreneurship and being your own boss.. And guys when
I speak to him you should see how attentive he is. It's amazing to see
his eyes buck as I speak into that young developing mind of his. He is
very smart and bright and I know fora fact that he is geting it as I continue
to drop those little seeds of entrepreneurshipinto his head.
Let them know different options early so they can know how to apply
them later. This way you are equipping them.
Let's share and learn together on this road of Financial Freedom thru
the fantastic vehicle of Network Marketing.
Have an awesome day.
Tuesday, October 31, 2006
Make The Most Of Your Online Business
A website should give you new ways of marketing
and selling your products and building relationships
with your customers period. But when I do a search
for justabout anything online I see a lot of web sites
that aretotally ineffective all the time. It seems that
a lot of people forgetthat they are only one among tens
of hundreds of thousandsof the same type of businesses.
In order to compete you haveto stand out really good
because it's a jungle out here.But it seems that the only
standing out a lot of these companiesdo is in all the things
you should not do. Your web site should be powerful, emotional
and should show the reader that his or her life would be more
complete - better, easier, more productive,more profitable and
happier - if they owned what it is you’re selling.
Thedesign of your site needs to move the reader while your content
grabs them, working together they should build confidence in both
yourbusiness and products. You have two seconds to tell your visitor
what you sell and what’s in it for them. If that aligns with whatthey
want, they’ll spend more time on your site and that shouldlead to more
sells.It’s never about money.People buy for emotional reasons and justify
it after the sell withlogic. If your site builds enough confidence in your
product or servicethen your reader will buy from you regardless of price.
How Not To Make An Ugly Website I thought the best thing to do was look
around the web a name a couple things that a lot of people do thatthey should
not. Maybe this will help others not make the same mistakes.
1. Never Ever have a “Under Construction” on a website. All websitesare
under construction all the time.
2. Stay with one style of font. I know there are a lot of styles that are really
cool but the site will look a lot better if you only use one.
3. Use two font colours and no more. Again there are some really cool colors
but trying to use them all does not help anyone.
4. Scrolling text. If someone is trying to read the text on your site and
something keeps moving around in the corner of there eye it really makes
it tough to stay focused.
5. Don’t use pop-up Windows. No one likes them and most people see them
as unwanted ads, and close them without looking at them. That’s if they don’t
already have some type of pop-up blocker installed. Let’s try to work together
and make the web better for everyone that is trying to have success out here
today okay.
I hope this helps. Have an awesome day.
I want to see you succeed.
A website should give you new ways of marketing
and selling your products and building relationships
with your customers period. But when I do a search
for justabout anything online I see a lot of web sites
that aretotally ineffective all the time. It seems that
a lot of people forgetthat they are only one among tens
of hundreds of thousandsof the same type of businesses.
In order to compete you haveto stand out really good
because it's a jungle out here.But it seems that the only
standing out a lot of these companiesdo is in all the things
you should not do. Your web site should be powerful, emotional
and should show the reader that his or her life would be more
complete - better, easier, more productive,more profitable and
happier - if they owned what it is you’re selling.
Thedesign of your site needs to move the reader while your content
grabs them, working together they should build confidence in both
yourbusiness and products. You have two seconds to tell your visitor
what you sell and what’s in it for them. If that aligns with whatthey
want, they’ll spend more time on your site and that shouldlead to more
sells.It’s never about money.People buy for emotional reasons and justify
it after the sell withlogic. If your site builds enough confidence in your
product or servicethen your reader will buy from you regardless of price.
How Not To Make An Ugly Website I thought the best thing to do was look
around the web a name a couple things that a lot of people do thatthey should
not. Maybe this will help others not make the same mistakes.
1. Never Ever have a “Under Construction” on a website. All websitesare
under construction all the time.
2. Stay with one style of font. I know there are a lot of styles that are really
cool but the site will look a lot better if you only use one.
3. Use two font colours and no more. Again there are some really cool colors
but trying to use them all does not help anyone.
4. Scrolling text. If someone is trying to read the text on your site and
something keeps moving around in the corner of there eye it really makes
it tough to stay focused.
5. Don’t use pop-up Windows. No one likes them and most people see them
as unwanted ads, and close them without looking at them. That’s if they don’t
already have some type of pop-up blocker installed. Let’s try to work together
and make the web better for everyone that is trying to have success out here
today okay.
I hope this helps. Have an awesome day.
I want to see you succeed.
Monday, October 30, 2006
Are You Spinning Your Wheels ?
If you are like the over 90% of all Network Marketers
in the industry, you are trying desperately to achieve
success with your current Network Marketing Opportunity
right ?
I am willing to bet that you are not having the success you
truly want and I have the perfect solution for you. Here it
is right here.
I have been where you are at currently so let me
help you to get out of what you're in. Stop earning
MLM minimum wage. Obtain true success starting
today.
in the industry, you are trying desperately to achieve
success with your current Network Marketing Opportunity
right ?
I am willing to bet that you are not having the success you
truly want and I have the perfect solution for you. Here it
is right here.
I have been where you are at currently so let me
help you to get out of what you're in. Stop earning
MLM minimum wage. Obtain true success starting
today.
